Archive for the ‘Search Results’ Category

Google Social Circle Search Results Examples

October 30, 2009

Today while logged into one of my Google accounts, I was searching for a keyword phrase and noticed my own blog (gleaned from another Google account) appearing in the search results.

Google Social Circle Search Results

Google Social Circle Search Results

I then ran several other searches for subjects I had written about recently.

Although I couldn’t find any more of my own posts, I was able to find results for Barry Schwartz’s Twitter account from within a search page as well.

Google Social Search Results Twitter Bing

Google Social Search Results Twitter Bing

Each search result from within a Google Social Circle experiment begins with the link: “Results from people within your social circle for…” and is preceded by a nondescript silhouette.

Each of my Google account’s have avatars available, so I am not sure why silhouettes are generated in lieu of avatars.

It remains to be seen whether this Google trial will be adopted much further than beyond the borders of the search engine marketing community.

The Google social circle search product reminds to some degree of the previous Google product: “subscribed links”.

Although they take different approaches to providing Google search account holders trusted content, I believe both provide the same outcome – results links embedded within search pages from known and thus trusted sources.

Dialing It In: Getting A New Domain in Search Engine Results Pages

May 15, 2009

For several years I have been experimenting with domains and search engine results pages.

This particular domain SearchMarketingCommunications.com has been in both passive and active trials for several years.

Recently, I purchased the domain redirection option from WordPress for the blog address this domain publishes from cohn:wordpress.com.

Although it hasn’t yet been re-indexed by Google, the new domain is getting published by and distributed within both Yahoo and MSN search engine results pages (SERPs).

Search Marketing Communications

Search Marketing Communications

Customized Search Results

October 10, 2008

Google has started delivering customized search results for local searches.

Customized Search Results

Customized Search Results

How does Google decide which queries are getting which area’s results?

If I were to venture a guess, I would say they will begin distributing search results within a scheme similar to Nielsen’s Designated Market Areas (DMA).

The timing for this new type of search result appears to coincide with the present United States economic cycle.

More about Google’s new customized search results:

Search Customization Details

Search Customization Details

Search Customization Details

Targeting iPhone Users with Google Adwords

October 9, 2008

Adweek reports Google has had discussions with ad agencies regarding advertisers targeting their ads to iPhone users specifically via Google Adwords.

While in Utah yesterday, my fly fishing guide Justin Harding and I noticed when using Google search from his iPhone Google Adwords advertising was sparse.

Initially, I thought it was because of the type of search we had ran.

However, after further investigative searches under highly competitive and advertised keywords, we weren’t ever able to see Adwords sponsored links on the right rail – only above the first search result.

Can a iPhone Google search display more than two Adwords advertisers ads as is now?

We weren’t able to generate any.

How is Google parsing iPhone search ads results for display? If they are, is Google distributing advertising to the iPhone with the same formula they use for displaying search results elsewhere?

Are iPhone screen real estate limitations the reason why we could only get two ads?

Even when we rotated the search results screen for horizontal viewing – under a Google search term that would typically have had up to ten sponsored links ( both above the search results and running down the right rail ) we were only able to generate two Adwords advertisers ads.

Will Google Adwords advertisers soon be able to select “iPhone” as a search distribution option along with “Google Search” and “Search Partners” within their campaigns Networks and bidding settings?

With 10 million iPhones in use and Apple’s iPhone supplying Google with its largest source of mobile search traffic, adding iPhone distribution to Google advertising campaigns will give Google Adwords advertisers another way to target and reach an increasingly mobile search audience.

Google Network Options

Google Network Options


Follow

Get every new post delivered to your Inbox.

Join 2,419 other followers