Archive for the ‘Search Marketing Communications’ Category

Google Instant Search: A Prediction For The SEO

September 11, 2010

For all you SEO fans out there wondering about or maybe even pontificating what results if any will materialize from the launch of Google Instant, I have a rather simplistic albeit cryptic prediction:

With the launch of Google Instant; the tail will stop wagging the dog.

Adjust your search marketing communications accordingly.

Google Blog Search Related Blogs Results

September 24, 2009

This blog’s WordPress search engine referrals data often reports “marketing comunications” as a keyword source.

However, this site isn’t in the top 100 results for  “marketing communications” in either Google or Yahoo.

Search Engine Rank

Search Engine Rank

Although SearchMarketingCommunications.com doesn’t rank in the top 100 results in Google’s or Yahoo’s web index for marketing communications, I have discovered it appears to rank first for related blogs in Google Blog Search.

Google Blog Search

Google Blog Search

Google Blog Search must be the referral source for the “marketing communications” search engine queries.

Google Show More Results Plus Box

August 27, 2009

Today while searching to see if all of Search Marketing Communications pages had yet been indexed by Google, I noticed results for this blog now include a “show more results from searchmarketingcommunications.com” + box.

Google Show More Results

Google Show More Results

Clicking on the show more results plus box then produces a list of additional pages within the site without having to click through to the site.

In my site’s case, the show more results button produced a list of six pages from within the site.

Google Show All Results

Google Show All Results

Below the six pages listed within the site, Google then offers to “Show all of the results from searchmarketingcommunications.com.

This in turn produces a list of all the pages Google has found within a site.

In this site’s case, Google finds approximately 407 pages of the 550 pages that have been published.

Site:SearchMarketingCommunications.com

Site:SearchMarketingCommunications.com

Hopefully, the Googlebot will eventually update its results with all 550 pages.

Google Site Search: Half of Search Marketing Communications Indexed

August 15, 2009

Although my site has begun appearing in Google search results again, for some reason only 196 of my 500+ pages @SearchMarketingCommunications.com are getting crawled and indexed.

Site:SearchMarketingCommunications.com

Site:SearchMarketingCommunications.com

Any idea why only a fraction of my site is getting crawled and indexed in Google?

What steps do I need to take to get the 300+ missing pages crawled and indexed?

Google Webmaster Tools Reviews Actually Work

July 18, 2009

Several days ago I wrote about my frustration with WordPress.

I had moved my original WordPress domain to a new url  – SearchMarketingCommunications.com via their domain mapping service January 29th of this year.

To my dismay, I witnessed all of my Google search referrals vanish along with my WordPress domain from the Google search results.

To add insult to injury, my new domain went nearly six months without being re-indexed by Google even after authenticating and validating the new domain with Google Webmaster tools.

I contacted WordPress again and they said it wasn’t their fault the domain wasn’t in Google’s index.

Their response may have been intellectually sound, but it didn’t help me much.

I did however decide to take their advice and use Google Webmaster Tools message center to contact Google and ask for a review of my site.

To my surprise, in my Google Webnaster tools inbox I received the following message:

Google Webmaster Tools Reconsideration Request

Google Webmaster Tools Reconsideration Request

A Google site search for Search Marketing Communications also yielded 17 pages.

Google Index Search Marketing Communications

Google Index Search Marketing Communications

This is 17 more pages from my new site than were found in Google’s index yesterday.

Although I have several hundred pages in SearchMarketingCommunications.com – 17 pages in the Google index is better than none.

Googlebot crawl stats show its crawling two pages per average visit.

Googlebot Crawl Stats

Googlebot Crawl Stats

I expect to see the average number of pages crawled increase with each Googlebot return visit to my site.

Another way to verify whether or not a blog is receiving optimum distribution is to check whether or not its in Google’s Blog Search.

Based on the following Google blog search results, it appears a successful Google Webmaster tools reconsideration request into Google’s index also yields placement in Google blog search.

Google Blog Search Marketing Communications

Google Blog Search Marketing Communications

I am cautiously optimistic this entire site will soon be available in Google’s index.

If and when this occurs, I will be sure to report on the outcome here @SearchMarketingCommunications.com

Central Intelligence Agency Ads on YouTube

March 12, 2009

The Central Intelligence Agency is recruiting via Sponsored Videos on YouTube.

Central Intelligence Agency Sponsored Videos

Central Intelligence Agency Sponsored Videos

I wonder who manages the search marketing campaigns for the CIA?

Does the Central Intelligence Agency manage their search marketing communications process in house or do they outsource their search marketing to a search marketing agency?

I didn’t discover the CIA video under a search for the Central Intelligence Agency or CIA. I stumbled onto their video under an entirely unrelated education industry keyword.

The CIA or their search marketing agency don’t appear to be marketing their recruitment program under CIA or Central Intelligence Agency keywords in YouTube.


Central Intelligence Agency

Central Intelligence Agency

Nor do they appear to bidding for the CIA or Central Intelligence Agency terms in Google search either.

Central Intelligence Agency Google Results

Central Intelligence Agency Google Results

Double Click is serving the Central Intelligence Agency’s Youtube Sponsored Video ads.

Double Click is owned by Google.

If you have an interest in pursuing a career with the CIA click here for more information.

Search Engine Marketing Communications Survey

February 29, 2008

The following are some initial questions I ask potential clients when evaluating the search engine marketing potential of their business.

This multiple-choice Search Engine Marketing Communications Survey takes about two minutes to complete.

Download your copy of the Search Engine Marketing Communications Survey PDF.

What is your primary business?

A. Store-based merchant
B. Catalog
C. Virtual merchant
D. Consumer brand manufacturer

Which type of search engine marketing do you use the most?

A. More pay-per-click than organic
B. More organic than paid
C. Both equally

How does search engine marketing perform compared with your other marketing programs?

A. Better
B. Much better
C. Same
D. Worse
E. Much worse

How large is your keyword inventory?

A. Less than 50 words
B. 51 words to 100 words
C. 101 words to 200 words
D. 251 words to 500 words
E. 501 words to 750 words
F. 751 words to 1,000 words
G. 1,001 words to 5,000 words
H. 5,001 words to 10,000 words
I. More than 10,000 words

What percent of your online sales are attributable to search engine marketing?

A. 5% or less
B. 5.1% to 10%
C. 10.1% to 15%
D. 15.1% to 20%
E. 20.1% to 25%
F. 25.1% to 30%
G. 30.1% to 40%
H. 40.1% to 50%
I. More than 50%

What percent of shoppers who come to your site through your paid search program make a purchase?

A. 0.5% to 1%
B. 1.1% to 2%
C. 2.1% to 3%
D. 3.1% to 4%
E. 4.1% to 5%
F. 5.1% to 6%
G. 6.1% to 7%
H. 7.1% to 8%
I. 8.1% to 9%
J. 9.1% to 10%
K. 10.1% TO 15%
L. More than 15%

In the past year your pay-per-click conversion rate:

A. Went up
B. Went down
C. Stayed the same

By what percent did your pay-per-click conversion rate increase?
A. 2% or less
B. 2.1% to 5%
C. 5.1% to 6%
D. 6.1% to 7%
E. 7.1% to 8%
F. 8.1% to 9%
G. 9.1% to 10%
H. 10.1% to 12%
I. 12.1% to 15%
J. More than 15%

How much do you spend in a typical month on all types of search engine marketing (pay-per-click and search engine optimization)?

A. Less than $1,000
B. $1,001 to $2,000
C. $2,001 to $4,000
D. $4,001 to $6,000
E. $6,001 to $10,000
F. $10,001 to $20,000
G. $20,001 to $30,000
H. $30,001 to $40,000
I. $40,001 to $50,000
J. $50,001 to $60,000
K. $60,001 to $75,000
L. $75,001 to $100,000
M. More than $100,000

What percent of your online marketing budget is spent on search engine marketing?

A. 5% or less
B. 5.1% to 10%
C. 10.1% to 15%
D. 15.1% to 20%
E. 20.1% to 30%
F. 30.1% to 40%
G. 40.1% to 50%
H. 50.1% to 60%
I. 60.1% to 75%
J. More than 75%

What is the average amount you pay per click?
A. 5 cents or less
B. 6 to 10 cents
C. 11 to 15 cents
D. 16 to 20 cents
E. 21 to 25 cents
F. 26 to 40 cents
G. 41 to 50 cents
H. 51 to 75 cents
I. 76 to $1
J. More than $1

Will you increase your amount of pay-per click advertising this year?

A. Yes
B. No.

Do you manage your search engine marketing program in-house?

A. Yes
B. No

Do you plan to outsource your search engine marketing program?

A. Yes, within six months
B. Yes, within one year
C. Yes, within two years
D. No plans

Which search engine produces the best web sales results?

A. Google
B. Yahoo
C. AOL
D. MSN
E. LookSmart
F. Other

Which of the following programs or strategies are you using to improve your paid search program? (Check all that apply)

A. Adding more multiple word phrases to keyword inventory
B. Writing more descriptive ad copy
C. Testing keywords and phrases to land on appropriate home or product pages
D. Monitoring competitors’ use of keywords and phrases
E. Syncing keywords and phrases with product availability
F. Testing keyword inventory effectiveness using cluster analysis, data modeling and other tools
G. Other

Which of the following programs or strategies are you using to improve your organic search engine optimization? (Check all that apply)

A. Rewriting keyword descriptions on the home and product pages
B. Including the actual phrases commonly used by searchers on product pages
C. Including common product keywords in the image file names and in image display captions
D. Designing customized landing pages and creating exclusive merchandising sections
E. Enhancing site navigation
F. Increasing the use of header tags in content on the home page and product pages
G. Better use of web analytics
H. Other

What benchmarks do you use to measure the effectiveness of your search engine marketing program? (Check up to 3)

A. Site traffic
B. Sales
C. Conversions
D. Average order size
E. New customers
F. Click-throughs
G. Cost-per-clicks
H. Rank on main search engine page
I. Other

Did you allow your affiliates or other third-party resellers to bid on your brand name?

A. Yes
B. No

Do you bid on the brand names of your competitors?

A. Yes
B. No

What is the annual sales range of your online retail business?

A. Less than $1 million
B. $1 million to $4.9 million
C. $5 million to $9.9 million
D. $10 million to $24.9 million
E. $25 million to $50 million
F. More than $50 million

Thanks for taking the Search Engine Marketing Communications Survey.

Search Engine Problems?

May 27, 2007

Top of Page Equals Top of Mind…

Although I wrote this piece about Search Engine Displacement for DMNews and The Direct Marketing Club of New York three years ago, I believe the premise is even more prescient today than before.

The DMNews article may give you a better idea of how I approach a client’s search marketing communications problems and how important search engines have become to even the smallest of businesses.

Google Advertising Seminars

May 26, 2007

I decided to apply for the Google Adwords Seminar leader position again.

Their latest application was slightly different from the first one in December of 2005. After looking over my original application, I am surprised my application was even given serious consideration.

Two Google Adwords Seminar Leaders were chosen in early 2006. I believe they have since presented Google Adwords seminars to over 1,000 attendees.

Spending the last year and a half preparing for and writing my book: For Sale By Google – How To Make Money on the Internet Selling Your Products Using Google Adwords and Search Engine Marketing Strategies has given me an entirely different perspective on the paid search business and search in general.

I believe my answers below do in fact reflect that change in perspective.

Section 1:
Background Info
All fields are required.

First Name: Tim
Last Name: Cohn

Email address: timcohn at gmail.com

Website: Search Marketing Communications

Phone number: 405-842-0163

Current Address:
(Street address) 6403 NW Grand Blvd., Suite 208
(City) Nichols Hills
(State / Province) OK
(Zip Code/Postal Code) 73116

1) How long have you been an AdWords advertiser?

Since March of 2002.

2) Do you have experience with other advertising channels? If so, please explain.

Yes, since 1989 I have been a direct marketing consultant.

I have developed marketing campaigns through nearly every form of advertising media available to the small and medium size business.

I have created and ran advertising campaigns in radio, television, magazines, newspapers, yellow pages and direct mail. No other recognized form of media compares to Google paid search. Word of mouth marketing out performs paid search but the process has yet become measurable and thus manageable.

Since the advent of Adwords, I have focused exclusively on producing results for myself and clients through reaching the search audience through paid search.

I have personally managed the production of 100 million impressions and one million clicks.

3) Do you have teaching or training experience? If so, please explain.

I spoke several years ago about the power of Google Adwords to business audiences in Atlanta, GA and Scottsdale, AZ. I have since accepted a contract to write a book about my Google Adwords experience for John Wiley and Sons. The book, For Sale By Google – How to Make Money Selling Your Products on the Internet Using Google Adwords and Search Engine Marketing Strategies is nearing completion.

As you may gather from the title, the book targets the small to medium size business market with an emphasis on how they can reach their audience more cost efficiently with Google Adwords as compared to their other media options while generating leads and sales in the process.

I believe my direct marketing background which is rooted firmly in advertising accountability and return on investment helps me give proper perspective to the small business owner who needs guidance when it comes to choosing where best to place their advertising dollars.

4) Do you or any of your family members work in the internet search and advertising industry, or for any company that you might reasonably consider to be a direct competitor to Google? If so, please explain.

No.

5) Resume: please paste your resume or a URL linking to your resume into the box below.

As a self-employed marketing consultant, I don’t have a resume per se. However, I do however keep a Curriculum Vitae of the projects and deals I am working on.

Section 2: Short Answers
1) Why do you want to be an AdWords Seminar Leader? (1-2 paragraphs)

A. If I am not constantly teaching others all that I have learned and I continue to learn about Google Adwords, I will be doing both them and my self a disservice.

B. I believe in the power Google Adwords has to transform the small business and the small business owner’s life! I made a commitment to understanding and mastering Adwords to the best of ability long before it became a requisite for being competitive in the market.

2) What is the most challenging situation you have faced when managing AdWords accounts? (1-2 paragraphs)

Being ignorant of any Adwords feature.

3) If you could change one thing about AdWords, what would it be? (1 paragraph)

Add Zip Code Targeting.

4) What is your favorite AdWords tool or report? Why? (1 paragraph)

The Keyword Tool.

Because it rationalizes demand into language.

Section 3: Video Presentation
Please submit one video presentation containing the following 2 components:

a) Introduction (max 1 min.) – Tell us who you are, when you first started using AdWords, and why you want to be an AdWords Seminar Leader.

b) Lesson (max 7 min.) – Choose one of the following two topics and create a lesson as if it were a partial session of an AdWords Seminar. You may use visual aids, but please do not repeat or reuse any materials from the AdWords Learning Center.

* OPTION 1: Your audience is a group of local small business owners with small advertising budgets. They are concerned about competing with large, national advertisers who are also advertising on AdWords. Explain to them how AdWords pricing works, and which AdWords features can help them advertise effectively in this competitive environment.

* OPTION 2: Your audience is a group of new AdWords advertisers. During the Q&A session of the seminar, one advertiser asks: “I’ve been advertising on AdWords for a few weeks. I’ve spent a few hundred bucks, but I’m frustrated because I can’t get my ad to show up on the first page of search results. I’m always in 7th or 8th place on the second page. How do I get my ad to show up on the first page?” How would you address his question?

WordPress Top Posts

May 23, 2007

My Search Marketing Communications blog made the fastest growing blogs list today at WordPress.com.

Search Marketing Communications


Follow

Get every new post delivered to your Inbox.

Join 2,419 other followers