Archive for the ‘Search Engine Optimization Company’ Category

Collective – The Audience Engine: 2010 Display Advertising Study

June 15, 2010

Collective – “The Audience Engine” has produced their fourth annual Display Advertising Study.

Collective The Audience Engine

Colllective The Audience Engine

The following were the key takeaways from the Collective study:

Data and the Growth of Audience-Based Buying

For the past four years, Collective’s “Display Advertising Study” has charted the evolution of the ad network and its role in online display. This year’s report offers a comprehensive analysis of the digital display-advertising ecosystem in its most demanding year, and the trends that impact how brand advertisers and agencies address audience selling and buying.

Among the key findings in this year’s study:

• Advertisers and agencies demanding greater audience insights, analytics and optimization. Agencies and advertiser continue to rely on comScore and Neilson (62 percent and 53 percent respectively) to measure online media. However, 37 percent say they rely on publisher and ad network data to measure online media more than Quantcast (27 percent).

• Stronger performance metrics needed to evaluate campaign success. About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the former leaning on other metrics.

• Video continues to gain market share, with “targeting” by far the most important factor in choosing a video ad network partner. Overall, 57 percent of those surveyed say they were likely or extremely likely to shift dollars from TV to online video in 2010. That percentage surges to 67 percent among large spenders. Targeting is the leading reason for selecting a video ad network, preferred by 65 percent, followed by reach at 51 percent and price at 45 percent.

What I found most interesting was that lower level staffers consider CTR the most valuable metric in measuring an online advertising campaigns success while top level staffers don’t consider the CTR as an important performance benchmark.

All advertising should produce results, yet what constitutes results for both advertisers and their agencies continues to remain unclear.

Download Collective’s Display Advertising Study.

Contacting Twitter Help Center

June 14, 2010

Got a problem with your Twitter account?

Me too…

I once had over 7,500 Tweets in my account and now Twitter shows just over 1,000.

Twitter.com/TimCohn

Twitter.com/TimCohn

To report issues with a Twitter account, visit the Twitter Help Center @ http://support.twitter.com/ or

Twitter Help Center

Twitter Help Center

Tweet @support to report your Twitter problem.

Twitter Support

Twitter Support

I learned about Twitter’s support department from Dan Gordon via Jessica Merrell over @Blogging4Jobs.

Support Twitter

Support Twitter

I contacted Twitter’s support department and received the following email reply which includes the status of my Twitter trouble ticket.

Twiiter Support Response

Twiiter Support Response

Based on Twitter’s timely response and knowledge of this particular problem, I suspect my total Tweets count will be corrected soon.

Google Adwords Opportunities Tab: Analyze The Competition

June 13, 2010

Google Advertisers can use the Analyze Competition feature to compare Google AdWords performance to that of advertisers in similar categories.

With data on the competitive landscape, advertisers can then make more informed decisions about which types of optimization changes are right for their account.

Watch this video to learn more about the Google Adwords Analyze Competition feature.

Adwords Exam Materials

June 12, 2010

The Adwords Certification program exam materials have increased in size to incorporate changes to the Adwords program since both the Adwords launch and the advent of the Adwords Certification program.

The Adwords Certification program study materials now cover the following fifteen sections.

Adwords Exam Materials 1-7

Adwords Exam Materials 1-7

Adwords Exam Materials 8-14

Adwords Exam Materials 8-14

Adwords Exam Materials 15

Adwords Exam Materials 15

Display Advertising on the Google Content Network and YouTube are two new areas of study devoted to Google’s display advertising products within each of their respective distribution channels.

Google plans to offer an advanced Google Adwords exam on Google Display Advertising at some point in the future.

Google Certification Program

June 11, 2010

Its been a long week and I don’t have much left to say other than this is where I will be spending my weekend:

Google Certification Program

Google Certification Program

Available Google Certification Exams

June 10, 2010

As mentioned in previous posts, I am preparing to take the new Google Certification program tests to obtain my Google Individually Qualified (GIQ) status.

In their new program, Google has cleverly transposed the status term that used to be known as “Qualified Individual” into “Individually Qualified” which in turn produced their new G – “IQ” acronym.

After spending some time inside their program since its migration to the new Google Adwords Interface, navigation to different sections within the Pro Center often seems difficult.

I think a lot of this has to do with the fact that the Google Adwords Certification Program Learning Center is on a secure site which requires logging in over and over again to get in and out of pages.

To obtain Adwords certification, individuals must pass at least two exams.

There are four exams planned while three are available to take at this time.

The available exams are the Advertising Fundamentals Exam, the Search Advertising Advanced Exam and the Reporting and Analysis Advanced Exam.

Available Google Exams

Available Google Exams

Google plans to offer the Display Advertising Advanced Exam at some point in the future.

Google Adwords Partner Search Engine

June 9, 2010

One of the bonuses of being certified a Google AdWords Qualified Individual is the ability to appear in the Google Adwords Partner Search Engine.

While I haven’t yet re-qualified for their program, I have enabled my file for display within their results once I pass the exams.

Before an individual’s name can be displayed in the Google Adwords Partner Search Engine, they must first consent to the following disclaimer.

Google Partner Search Engine Disclaimer

Google Partner Search Engine Disclaimer

Google Adsense Setup Options

June 8, 2010

I had not drilled down into my Google Adsense account in quite some time and was surprised to see some of the new distribution options Adsense now offers.

Google Adsense Options

Google Adsense Options

Obviously Google Adsense for Content and Search have been available since the AdSense program’s inception, while Adsense for Mobile Content, and the latest AdSense for Mobile Applications are both relatively new.

I wasn’t aware of Adsense for Domains.

Adsense for domains effectively lets domain owners park their own pages at a registrar while also directly earning Adsense income as opposed to the registrar profiting off a domain owner’s parked pages.

More about Adsense for Domains from Google:

AdSense for domains allows publishers with unused domains to help users reach relevant information by presenting content on the domains.

Users often type domains into their address bar or follow expired links leading to sites with no content. Instead of an “under construction” page or 404 error, AdSense for domains provides links, search results, advertisements and other content. To do this, we use semantic technology targeted to the domain name. You earn revenue when users interact with the ads on your site.

Domains owners profiting directly from Google ads on their own domains while parked at a registrar is innovative and empowering.

Google App Engine for Business: Free For Now

June 7, 2010

I noticed in one of my Google account’s today the following announcement from Google for their new App Engine for Business.

Google App Engine for Business

Google App Engine for Business

Although I haven’t yet tried the new App Engine for Business, Google has apparently been deluged by more new users than they originally anticipated.

From a June 3, 2010 PC World report:

Two weeks after announcing a business version of its Google App Engine application building and hosting service, Google is acknowledging that the performance of the product’s datastore has been chronically deficient for weeks.

To make up for the recent string of outages, slowdowns and errors, Google is waiving datastore CPU costs retroactively effective to the May 31 bill and until further notice.

The datastore problems, which have rippled out to other App Engine components, have been caused by the platform’s growth, which has outpaced server capacity, Google said in a blog post on Wednesday.

“There are a lot of different reasons for the problems over the last few weeks, but at the root of all of them is ultimately growing pains. Our service has grown 25 percent every two months for the past six months,” the blog post reads.

As one of the largest computer server manufacturers in the world and most assuredly the web’s largest legitimate cloud operator, you’d think Google would have anticipated the types of resources they’d need to service rapid growth.

I guess they are still doing the math.

Google Holography Doodle

June 6, 2010

The parallels between how light is used to produced holographic images like the one below that Google featured on its homepage yesterday and how Google uses the properties of light to produce results for advertisers are not too far removed.

Google Holography Doodle Dennis Gabor

Google Holography Doodle Dennis Gabor

More later…


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