Archive for the ‘Search Engine Advertising’ Category

DoubleClick Ad Planner Top 1000 Sites

May 26, 2010

Google’s DoubleClick Ad Planner now publicly publishes their list of the Top 1000 sites on the web.

DoubleClick Ad Planner Top 1000 Sites

DoubleClick Ad Planner Top 1000 Sites

According to DoubleClick’s Ad Planner, Facebook is the most visited site on the web receiving 540 million visitors and a whopping 570,000,000,000 page views.

Doubleclick’s Top 1000 site’s list excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.

Visit the DoubleClick Ad Planner Top 1000 sites list at: http://www.google.com/adplanner/static/top1000/

Social Media Spoofing Part Deux

May 25, 2010

I was surprised to see my blog post from yesterday reincarnated on another site today.

Social Media Spoofing Part Deux

Social Media Spoofing Part Deux

While PRNewser did generate its own screen shot of the fake BP Tweet, the blog “writer” didn’t realize my post’s followers count is less than the number of followers in his post which effectively timestamps my post as the first one written.

This type of creative re-purposing of content by PRNewser is the primary reason why I don’t put my best research and content online.

It too would get stolen.

Social Media Spoofing

May 24, 2010

As Americans watch in horror while British Petroleum’s Deepwater Horizon well spews millions of gallons of oil into the Gulf of Mexico each day, both BP and its detractors have sprung into action on Twitter.

BP_America

BP_America

Unfortunately for BP, its detractor’s messaging appears to be reaching a larger audience albeit the Twitter audience.

BP Global PR

BP Global PR

What action if any could BP take to counteract this type of social media spoofing?

Or is this type of social media lampooning the cost of corporate operational and communications failure?

Q1 2010 Retail E-Commerce Growth Rates

May 23, 2010

From comScore:

Q1 2010 U.S. retail e-commerce sales estimates showed online retail spending neared $34 billion for the quarter, up 10 percent versus year ago. The strong acceleration represented the first time growth rates reached double-digits since the second quarter of 2008.

Retail E-Commerce Growth Rates

Retail E-Commerce Growth Rates

Google’s Approach To The New Age

May 22, 2010

“The mobile web is not the mobile web, the mobile web is the web.”

The following infographic is how Google perceives and classifies the web:

Google's Approach To The New Age

Google's Approach To The New Age

While Google acknowledges there are important and ascending areas of web usage – video, social and mobile – none will produce anything close to the revenue and profits for Google like search has.

The Billion Dollar Question

May 21, 2010

What content business models will come after Associated Content and Demand Media?

Hasn’t the time already came and went for their Contentster like business models?

What’s next?

If news isn’t transactional for either large or small advertisers then isn’t the answer obvious?

Won’t the transactional vertical be where the money is at?

Or will horizontal page view display advertising plays like Associated Content and Demand Media continue to attract investment capital?

More details as they become available…

My Client Center Alerts Issues

May 20, 2010

I received an alert in my Google Adwords Client Center notifying me that a client’s credit card had expired and thus had been declined.

While the card has already been charged once this month and hasn’t been declined elsewhere, I also wondered how a credit card could have expired on the 19th day of the month.

My Client Center Alerts

My Client Center Alerts

I logged into the client’s account to see what announcements if any were pending.

No mention of an expired card just the same three previous messages.

Announcements

Announcements

I then looked at my Account Snapshot where I found one “non-critical” alert.

Account Snapshot

Account Snapshot

Which in turn confirmed the initial My Client Center Alert.

All Online Campaigns

All Online Campaigns

So what’s my beef with the My Client Center Alerts?

The initial alert says “your ads aren’t running because your primary credit card has expired and your payment was declined.”

However, after inspecting both the Billing Summary and the Billing Preferences sections of my client’s account not only was the account still generating click costs daily but the primary credit card showed an expiration date of 05-13.

Neither status thus confirms the alert’s message – “your ads aren’t running because your primary credit card expired and your payment was declined…”

While I am uncertain as to how this My Client Center alert came about, I am highly certain my having to investigate whether the alert was authentic or not wasted my time instead of saving it.

Top 50 Most Social Media Savvy Companies

May 19, 2010

NetProspex have tracked social media usage by the firms’ employees to develop a ranking of the 50 most “social” companies.

Top 50 Most Social Media Savvy Companies

Top 50 Most Social Media Savvy Companies

Anyone else surprised to see Microsoft atop the “Top 50 Most Social Media Savvy Companies”?

Facebook: The Brand Experience Channel?

May 18, 2010

A long time friend and I were talking today about his recent privacy score of .09 on Facebook.

Because he is a well known author and speaker within his industry he is a celebrity of sorts and as such he lives his life publicly both offline and online – particularly within his Facebook account.

Hence his .09 privacy score.

As both a celebrity and brand he expects less privacy than most and was only somewhat concerned about his .09.

I on the other hand have a 10.0 Facebook privacy score – which also coincidentally confirms I am not a celebrity – so he and I occupy opposite ends of the privacy continuum.

He also knows I think Facebook is a waste my attention and keystrokes.

Today he surprised me with his “case” for marketing on Facebook.

My friend stages seminars across the U.S. and Costa Rica and sells his products online.

He has lots of Facebook “friends” and uses Facebook primarily as a channel for staying connected to his customers.

He then floored me when he said he has gotten new business as a result of the time he has spent connecting with customers i.e., “marketing” on Facebook.

No way!

Yes way – he insiststed!

I asked how.

He cited two examples -

1). Three previous prospects contacted through other media channels converted into buyers after “friending” him and his then friending them back.

2). Fourteen new seminar attendees became buyers as a result of being friends of his existing friends (customers / buyers).

Are you kidding me?

While he didn’t have hard data supporting his claims, he was personally convinced the sales resulted in the manner he outlined.

His case then for using Facebook as a channel for maintaining relationships with customers began to sound pretty compelling.

I was somewhat taken back.

How could Facebook actually produce new customers?

After further investigation and discussion, I concluded Facebook Fan pages or Facebook sites set up to cultivate and maintain business relationships on behalf of personalities and brands like my friend who provide valuable noteworthy experiences can produce new buyers because Facebook users who are satisfied with a particular brand who in turn post about the good times they had with the product or service can capture, communicate and convey the consumer’s unique experience and perception of the brand.

This type of experience and perspective is generally considered more trustworthy than that of the brand’s marketing and advertising messaging which tells consumers what they should think experiences with the brand will be like.

Isn’t the implicit message of a trusted friend more valuable than almost any brand’s explicit message?

In my friend’s case, he provides an experience his buyers often want to share with their friends -and they do en masse- which in turn results in positive word of mouth being generated and spread to friends of their friends and their network of friends.

Voila!

Thus the friend’s message becomes an implicit endorsement which can then travel freely across the social network as far as the network decides is appropriate.

Although I am still not convinced Facebook’s power as a direct response channel will ever rival Google’s, I can now see how Facebook’s potential as a “brand experience channel’ may find traction with marketers provided they don’t abuse their friends and fan’s trust in the process.

Kurrently.com Real Time Search

May 17, 2010

Kurrently.com does a nice job of mashing up and delivering results from multiple sources into a real time search feed.

Kurrently

Kurrently.com Real Time Search

I know there are a handful of other real time search engines but I don’t recall seeing them work as well as Kurrently appears to.


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