Archive for the ‘Google Social Circle Search Results’ Category

As Expected: Google Social Search Experiment Ends

November 15, 2009

Not surprisingly, Google has ended their social search experiment Google Social Search.

Google Social Search Marketing

Google Social Search Marketing

When Google first announced their social search product, I wrote “It remains to be seen whether this Google trial will be adopted much further than beyond the borders of the search engine marketing community.”

I also wrote:

“The Google social circle search product reminds to some degree of the previous Google product: “subscribed links”.

Although Google has ended this particular experiment, the Google Social Search product still appears in my Google Experimental Labs account.

Google Social Search

Google Social Search

I thought the idea of social search was half baked to begin with and remain convinced that a social search product of any kind regardless of who produces it will be inferior to Google’s existing search product.

Here are two of my Tweets echoing the same:

Will Social Search Matter?

Will Social Search Matter

Will Social Search Matter

No.

Why?

Social Search Inferior

Social Search Inferior

Because Social Search is inferior to Cloud Search.

Update: November 16, 2009: Barry Schwartz reports @Search Engine Land that Google’s social search program has not ended but instead their message: “The experiment you’re trying to access is no longer available.”  was caused by a bug.

That is one smart bug – writing its own goodbye…

Google Social Circle Search Results Examples

October 30, 2009

Today while logged into one of my Google accounts, I was searching for a keyword phrase and noticed my own blog (gleaned from another Google account) appearing in the search results.

Google Social Circle Search Results

Google Social Circle Search Results

I then ran several other searches for subjects I had written about recently.

Although I couldn’t find any more of my own posts, I was able to find results for Barry Schwartz’s Twitter account from within a search page as well.

Google Social Search Results Twitter Bing

Google Social Search Results Twitter Bing

Each search result from within a Google Social Circle experiment begins with the link: “Results from people within your social circle for…” and is preceded by a nondescript silhouette.

Each of my Google account’s have avatars available, so I am not sure why silhouettes are generated in lieu of avatars.

It remains to be seen whether this Google trial will be adopted much further than beyond the borders of the search engine marketing community.

The Google social circle search product reminds to some degree of the previous Google product: “subscribed links”.

Although they take different approaches to providing Google search account holders trusted content, I believe both provide the same outcome – results links embedded within search pages from known and thus trusted sources.


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