Not surprisingly, Google has ended their social search experiment Google Social Search.
When Google first announced their social search product, I wrote “It remains to be seen whether this Google trial will be adopted much further than beyond the borders of the search engine marketing community.”
I also wrote:
“The Google social circle search product reminds to some degree of the previous Google product: “subscribed links”.
Although Google has ended this particular experiment, the Google Social Search product still appears in my Google Experimental Labs account.
I thought the idea of social search was half baked to begin with and remain convinced that a social search product of any kind regardless of who produces it will be inferior to Google’s existing search product.
Here are two of my Tweets echoing the same:
Will Social Search Matter?
Because Social Search is inferior to Cloud Search.
Update: November 16, 2009: Barry Schwartz reports @Search Engine Land that Google’s social search program has not ended but instead their message: “The experiment you’re trying to access is no longer available.” was caused by a bug.
That is one smart bug – writing its own goodbye…