Archive for the ‘Content Network’ Category

Adwords Interface Total All Campaigns Columns Mismatched

October 2, 2009

Google Adwords recently added a view-through conversion column to display a new level of content network ad performance data in the Adwords interface.

While studying the September performance of one of my accounts, I noticed the “Total – all campaigns” horizontal table at the bottom of my account was askew relative to their vertical table category counterparts.

The addition of the new “view through conversions” table appears to have not yet been integrated into or matched with the total all campaigns fields.

In the screen shot below, I paused all of my campaigns to illustrate how the column categories at the top don’t match up with the total all campaigns data at the bottom.

Adwords Interface Display Columns

Adwords Interface Display Columns

I thought I might possibly be getting mismatched data because I hadn’t scheduled any content network advertising.

Without content network advertising enabled, the account won’t be receiving any view-through conversion data.

Nope.

I went to one of my accounts where content advertising is scheduled and although I have yet to receive any view-through conversion data – this account too has mismatched total all campaigns columns and data.

Content Network Enabled Interface Display

Content Network Enabled Interface Display

As you can see in both accounts with and without content advertising enabled, the Clicks, Impressions, CTR, Avg. CPC, Cost, Avg. Pos., Conv. (1-per-click), Cost / conv. (1-per-click), Conv. rate (1-per-click) and View-through Conv. are instead positioned and aligned over the
Budget, Status, Clicks, Impressions, CTR, Avg. CPC, Cost, Avg. Pos., Conv. (1-per-click) and Cost / conv. (1-per-click) columns.

I am not a programmer, but it appears the Adwords team needs to add the Budget and Status columns to get all of the totals columns aligned properly.

More Adwords Campaign Data Summary Display Options

October 16, 2008

Adwords is now offering seven different levels of campaign summary data at the Adwords campaign level.

The seven options are:

1. Summary: The Adwords campaign summary combines all data into a single top line of data.

Adwords Campaign Summary

Adwords Campaign Summary

2. Split – all search/content network: Search networks are combined and displayed along with content network results.

Adwords Split All Search Content Network

Adwords Split All Search Content Network

3. Split – Google search, search partners and content network: All three types of Adwords search distribution are delineated and displayed – Google search, search network partners and content network.

Adwords Split Google Search Search Partners Content Network

Adwords Split Google Search Search Partners Content Network

4. Only Show  – Google search / search partners: Adwords combines Google search and search partners’ results ( if in fact search partners distribution has been enabled ) into a single total.

Adwords Google Search Search Partners

Adwords Google Search Search Partners

5. Only Show – Google search: Adwords campaign results data for only the Google search portion of a campaign.

Only Show Google Search

Only Show Google Search

6. Only Show – Search Partners; Adwords campaign results for search partners only – again if your campaigns have been enabled to distribute ads via Google search partners.

Only Show Search Partners

Only Show Search Partners

7. Only Show – Content Network: campaign results from Google Adwords content network distribution.

Only Show Content Network

Only Show Content Network

By providing these additional levels of data at the campaign level, Google Adwords has made scanning and interpreting Adwords campaign distribution results quicker and easier.

Search Network Quality Score 10: Content Network 0

September 22, 2008

Adwords new Quality Scores have been live since September 17 according to Ophir Cohen.

Nuno Macedo of Páginas Amarelas Portugal has provided me with a screen shot of his Adwords Quality Score of 10 in Portuguese no less.

Quality Score 10

Quality Score 10

After digging further into my accounts, it appears Google Adwords will continue assigning Quality Scores to just Search Network only distibuted ads – not Content network ads – per this message:

Quality Score Content Network

Quality Score Content Network

Also appearing in my Adwords account for the first time are “Bid Below First Page” notifications:

Bid Below First Page

Bid Below First Page

Each “Bid Below First Page” notice is accompanied by Google’s recommended bid for achieving first page placement.

Now if only Adwords would provide Quality Score reporting options from their Report Center, large and small advertisers alike could begin to manage their Adwords account’s performance by its most important metric – the Quality Score.


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