Watching a college football game for the first time in what seemed like years, I noticed an innovative brand advertising placement from Allstate Insurance.
Apparently field goal net advertising has been in use for several years but tonight was the first time I noticed a brand’s ad there.
With the price for the consumers attention at an all time high, will we soon see more innovative brand message placements in traditional media like those now appearing in college football field goal nets?
When will the NFL start leasing their field goal net “real estate” to brand advertisers like Allstate?
Surely NFL field goal advertising is imminent.
What other traditional media consumer attention zones could become potential brand advertising hot spots?