Archive for the ‘Analytics’ Category

Google Maps Search Results

August 14, 2009

I have noticed in my Google Local Business Center stats, my primary marketing site MarketngPrinciples.com receives a lot of generic search queries from across the US each month.

After seeing some of the keyword phrases my site is placing for in Google Maps, I decided to to try and replicate the same search results from different parts of the US while on a summer road trip.

I cleared my cookies and ran the searches from a classic Google home page without logging into my Google account.

To verify the authenticity of the Google Maps search results my Local Business Center stats showed my site recieving, I also ran the same keyword search queries from my son’s laptop.

Somewhat surprisingly, my business “Advanced Marketing Consultants” places first for more than a handful of what would otherwise be considered valuable search queries.

Results like the number one result out of 287,034 for “marketing consultants” below also explain why my Google Local Business Center analytics report at least once a month fielding driving direction searches from locations as far away as one hundred miles from my office location.

Google Maps Search

Google Maps Search

YouTuberati: YouTube.com Video Marketing Analytics

March 27, 2008

YouTube.com is now providing YouTube video publishers with a light version of Google Analytics.

YouTube analytics supply the number of views each video within an account have generated over a 5 day, 1 month, 3 month, 6 month, one year or “all time” period.

The YouTube “Views by country” feauture shows how YouTube.com truly has global reach.

My Google Adwords keyword suggestion tool video analytics show how YouTube has served my video to searchers in 65 countries.

YouTube Video Views Analytics

The other main YouTube analytics feature shows how popular a video is within territories. Popularity is 100 for the most watched video in a territory and 0 for the least watched.

YouTube Video Popularity Stats

By providing YouTube Video publishers with stats on how their videos are performing, YouTube.com has begun the process of transforming the Tuberati into not only video producers but also video marketers.

Barry Schwartz provides greater detail on how YouTube Video Analytics work at Search Engine Land.


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