With Google having added numeric quality scores ranging from 1 to 10 within all Adwords advertisers accounts, an entirely new level of performance data has become available to paid search managers.
Will Google Adwords Quality Score Management soon follow?
Presently, Adwords provides advertisers with ten different types of account performance reports.
The ten types of Google Adwords reports along with their attributes are:
1. Keyword Performance: Performance data for all keywords or those in selected campaigns.
2. Ad Performance: Performance data for each of your ads
3. URL Performance: Performance data for each of your Destination URLs.
4. Ad Group Performance: Ad group performance data for one or more of your campaigns.
5. Campaign Performance: Performance data for your campaigns.
6. Account Performance: Performance data for your entire account.
7. Demographic Performance: Performance data for sites by demographic.
8. Geographic Performance: Performance data by geographic origin.
9. Search Query Performance: Performance data for search queries which triggered your ad and received clicks.
10. Placement Performance: Performance data for placements where your ad was placed.
Adwords Quality Score Report Type
These ten types of Google Adwords reports provide valuable and actionable Adwords account performance data paid search managers require for making informed adverting purchasing decisions.
Reports are available in daily, weekly and monthly intervals.
With the Adwords reports advanced settings option, advertisers can receive an even greater degree of account performance details.
Additional attributes available from the advanced settings reports include performance statistics, conversion types and detailed conversion data.
Adwords Quality Score Advanced Settings
With the advent of their Adwords numeric quality score, Google has now denominated the level of advertising performance it requires from advertisers.
Additionally, Google has given their advertisers a new tool for further identifying, managing and improving ad and keyword performance.
In exchange for their new advertising quality measurement tool, Google will ultimately get improved advertising quality.
As far as I know, the numeric quality score is the first metric Google has made public to either its publisher or advertiser community that can be measured against and thus managed to.
The numeric quality score is yet another milestone on Google’s road to further transparency with its advertisers.
At some point, will Google provide Adwords Quality Score reporting options to its advertisers too?
By providing advertisers with Quality Score reporting, advertisers will then have an another set of important data for further managing and improving the performance of their ads and keywords.
By making Quality Scores available in Adwords reports, Google would initialize the Adwords Quality Score Management process.