The Cannes Lions 2009 56th International Advertising Festival has named Microsoft CEO Steve Ballmer its Media Person of the Year.
The following are some gems from Ballmer’s acceptance speech via the Guardian.Co.Uk
All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years.
There won’t be [only traditional]newspapers, magazines and TV programs.
There won’t be [only] personal, social communications offline and separate.
In 10 years it will all be online.
Static content won’t cut it in the future.
Some say that the ad-funded model has not led to profitability. Google’s search site makes money but past Google is there a publisher with an ad-funded or fee-based model that has made lots of money? No.
And finally a definitive response from Steve Ballmer regarding Microsoft’s interest in buying Yahoo:
We have no interest in acquiring Yahoo. What we have said is that we will continue to remain open to a partnership with Yahoo.