Search Marketing Communications

A week ago I began using the new Google Adwords Updated Interface Beta.

The new interface has more efficient navigation and quicker page load time than the previous Adwords interface.

Adwords Professionals who manage multiple client accounts from with their My Client Center dashboard will appreciate the new level of performance their new dashboard delivers.

Adwords advertisers who use also Google Analytics will see how the two Google applications could one day become a single unified communications dashboard.

Adwords Account 2.0 lets the Adwords advertiser drill down more quickly into their account with fewer keystrokes through a drop down tool box within account tabs.

Google Adwords Beta Campaigns Tab

Adwords Campaigns Tab

Google Adwords Beta Reporting Tabs

Adwords Reporting Tabs

Google Adwords Beta Tools Tabs

Adword Tools Tab

Google Adwords Beta Billing Tabs

Billing Tab

Google Adwords Beta My Account Tabs

My account Tab

Advertisers will find the same layout and  information available from within their new Reporting, Tools, Billing and My account sections as they found in their previous Adwords account.

The Home and Campaign tabs are where Adwords Advertisers will experience account usability improvements.

Within the Campaign options field advertisers will be able to display their account performance data with either one or two performance metrics.

Adwords Campaign Graph Options

Single Campaign Metric

Adwords Campaing Options Metrics

Two Campaign Metrics

This new level of account data visualization should help advertisers more clearly understand how their campaigns are performing.

Again at the Ad Group view level, one or two performance metrics are available for display while the “Active” status at both the Campaign and Ad Group has been changed to “Eligible.”

Adwords Ad Group Beta

Within the Keyword tab there are two new types of keyword status “Eligible” or “Low Share of Voice.”

Ad Groups Keywords

Adwords Networks are also available for campaigns from a tab within the account.

Adwords Networks

Overall, this latest version of Adwords account management lets Google advertisers get to and act on their data more quickly and with less effort than anytime before.