I received an invite today from the “Naymz Reputation Network”.
If I recall correctly, Naymz was originally a Google Adwords based people search and find service.
It looks like Naymz has now morphed into a Linkedin.com like professional networking service.
I still haven’t figured out how “professionals” cost justify the time required for creating and promoting their social network profile and footprint regardless of which networking service they have chosen.
Before I would invest any significant amount of time building a web based “social presence”, I would first ask the social media providers how many of their social network users have produced a measurable, consistent, predictable return on their investment – whether in time, money or both – and how often have social network users replicated their results?