Google recently made some changes in how it displayed blog search results.
Google Blog Search Beta now offers 12 categories of blog types to choose from.
The blog categories are: Top Stories, Politics, US, World, Business, Technology, Video Games, Science, Entertainment, Movies, Television and Sports.
By drilling down into blog categories further, searchers can now find specific topic coverage by different blogs from within each category.
A topic and its position within the Google Blog Search page results along with the featured blog source are indiscriminately selected according to Google.
From the Google Blog Search Beta site: “The selection and placement of stories on this page were determined automatically by a computer program.”
As luck would have it, yesterday I noticed a large number of referrals coming from Google Blog Search which prompted my visiting their site.
I was surprised to find this blog – “Search Marketing Communications” listed atop the list of Google Technology Blogs sources.
My blog remained atop their list along with the topic for a short while before then being displaced by an ongoing stream of technology related stories and other blogs.
Upon clicking on the “all 37 blogs” link, I then found my blog still displayed in the “More Coverage” list of all the blogs Google had scanned that had recently written about the same subject.
Google Blog Search Beta’s grouping blogs by subject and then offering them via blog search results should give both bloggers and Google greater reach.
To extend both bloggers and Google Blog Search reach further why doesn’t Google offer RSS feeds of their Blog Search categories via iGoogle and Google Reader?
If Google did offer Google Blog Search Beta categories via RSS, I would subscribe to several categories.
Surely others would too.