Search Marketing Communications

Google Adwords has provided daily budget recommendations for ad campaigns for as long as I can remember.

Up until recently, any Adwords recommendations were accompanied by a graphic which which had a sliding rule which showed advertisers what would happen to their accounts in a general way when they either lowered or increased their ad budget.

Old Daily Budget Graphic

Today I was checking an Adwords account alert about a particular campaigns recommended budget when I noticed the new Adwords interactive daily budget analysis tool.

The Adwords budget tool imports a current campaign’s budget and then plots the recommended daily budget on a vertical axis. By moving the tool bar vertically along the axis, advertisers are then shown graphically how their ad’s impressions and potential clicks will increase based on previous performance data gathered from the advertisers account if they increase their daily advertising budget.

Daily Budget Analysis Impressions

Impressions for current budget and estimated impressions for new budget

Daily Budget Analysis Clicks

Clicks for current budget and estimated clicks for new budget

Daily Budget Analysis Impressions Estimate

If advertisers aren’t able to increase their daily recommended budget to the amount Google Adwords estimates, the daily budget analysis  tool bar lets advertisers estimate impressions at alternative dollar budget amounts between the current daily budget and the recommended daily budget amount.

Daily Budget Analysis Clicks Estimate

The daily budget analysis tool also estimates clicks for alternative dollar budget amounts between the current budget and the recommended daily budget amount as well.

Overall the new Adwords daily budget analysis tool helps Google advertisers visualize how their campaigns will perform should they decide to increase their daily advertising budget to reach the amount Adwords suggests.

Tags: Account Alert, Ad Campaigns, Advertisers, Budget Tool, Daily Budget Analysis, Google Adwords

This entry was posted on October 18, 2008 at 10:21 pm and is filed under Account Alert, Ad Campaigns, Advertisers, Budget Tool, Daily Budget Analysis, Google Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.