Search Marketing Communications

Google has started delivering customized search results for local searches.

Customized Search Results

How does Google decide which queries are getting which area’s results?

If I were to venture a guess, I would say they will begin distributing search results within a scheme similar to Nielsen’s Designated Market Areas (DMA).

The timing for this new type of search result appears to coincide with the present United States economic cycle.

More about Google’s new customized search results:

Search Customization Details

Search Customization Details

Tags: Customized Search Results, Designated Market Areas, DMA, Nielsen, Search Customization

This entry was posted on October 10, 2008 at 9:59 am and is filed under Advertising, Designated Market Areas, DMA, Google, Local Search, Nielsen, Search Results. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.