Search Marketing Communications

From the Wall Street Journal – Market researcher Taylor Nelson Sofres agreed Monday to be acquired by WPP Group for £1.1 billion ($1.95 billion).

With this acquisition WPP becomes the world’s largest marketing company overtaking Omnicom Group.

According to the WSJ: “Many research products, such as television ratings and retail market-share data, typically continue selling well even when advertising demand slackens.”

Now the top six market research firms worldwide and their revenues, in billions are:

Top 6 Market Research Firms

Nielsen $4.7

Kantar (WPP) / Taylor Nelson Sofres $4.0

IMS $2.2

GfK $1.6

Ipsos $1.3

Synovate $0.9

Tags: GfK, IMS, Ipsos, Market Research Firms, Nielsen, Synovate, Taylor Nelson Sofres

This entry was posted on October 7, 2008 at 10:03 pm and is filed under Market Research Firms. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.